I founded Webcredible in 2003 to be one of the first user experience specialists in the UK. Fast forward many years and I'm now super-proud to run a company of 30+ amazing Webcredibles helping world-leading brands innovate, transform and succeed in a digital world. Our work impacts the lives of millions of people globally.

I'm responsible for leading and driving forward our 3-year plan, clearly communicating it to the amazing Webcredible team, our advisory board and other stakeholders. I'm also ultimately responsible for company revenue & profit targets and our short-, medium- and long-term commercial activities, as well as maintaining our unique culture of collaboration, trust and empowerment.

I started the company with no money, no office, no clients, no contacts... but a lot of drive and determination to help brands sort out their customers' digital experiences.

I also do A LOT of public speaking - usually on topics such as digital innovation, customer experience, omnichannel, UX and starting a business. Get in touch if you'd like me to come speak at an event you're running - I promise I won't read from the PowerPoint nor will I do a sales pitch.