Originally from Canada, Robin has lived in both Germany and the UK over the past 20 years. Robin has a degree in Psychology from York University, Toronto, and joined her first WPP business in London as a Brand Planner in 1996. She has worked at board level with global branding businesses including Fitch and the Brand Union and has experience across a broad range of clients including driving strategic programmes for BAA, Land Securities, House of Fraser, Diageo, Sainsbury’s, Hovione and P&G. Robin taught Marketing Management and Global Brand Management at Kingston University before joining the Together Team in January 2014. Over the past couple of years, she has led the strategic development of Pearson’s global brand repositioning as well as defining the brand architecture framework and naming principles across hundreds of brands in their portfolio. She will lead the research and drive the development of the brand strategy.