Rock your world- Sony Mobile Free Local Gigs

Sony Virgin
1st Sep 2014

The brief:

Sony wanted to say thanks to customers who purchased the Sony XPeria™ Z1 handset with Virgin Mobile.

The challenge was to create a rewards campaign that would have resonance and cut through with their  target audience, while encourage customers to purchase high end Sony Device s, and in particular drive sales of the  Xperia™Z1 during the promotional period.


TLC  Answer:

After talking to their target audience we discovered that their most cherished and exciting events of the summer were the festivals they visited!

After partnering with some of the biggest gig and festival providers in Australia, TLC offered a FREE ticket with purchase and the opportunity to win a once-in-a-lifetime ticket to a festival of their choice including return economy flights for two(ANYWHERE in the world) – valued at AU$10,000


The results:

A huge success!  Expected sales of the Xperia Z1 are 24.3% higher than the forecasted figures.

Already doing the next promotion with TLC on the Sony Fifa World Cup, free adidas trainers campaign