Beri started in advertising aged three and a half when his father, a planner at FCB, first took him into a creative department. By 30, he became one of the industry’s youngest creative leaders when he took the reigns of the UK’s fastest growing independent – Billington Cartmell, working on brands such as Carlsberg and Lloyds Bank. Before The Gate, he was ECD of Leo Burnett where his work was awarded more than 70 times in just four years, winning 9 DMA Golds, a Gold Effie & an IPA Gold. Helping bring attention to the dangers children face when online with NSPCC’s “I saw your
willy” and rebranding The Co-op Bank are among his highlights.