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The Gate

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Switching is Child's Play

Airtricity // 1st August 2012

Challenges & Objectives

Airtricity was a new entrant to the Irish energy market. Known as a niche wind-farm operator and British-owned, the business wasn’t the most likely candidate to take on Ireland’s two massive, well established, semi- state energy firms.

Our Strategy

In the…


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Filling In The Blanks

GROS // 17th October 2011

Challenges and Objectives

Our research showed us that there was a low level of awareness about the census, particularly amongst young people and minority and ethnic groups. The Gate’s challenge was to reach out to the largest amount of people possible to show them that the census helps to…


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Selling the Scottish Elections

The Electoral Commission // 17th October 2011

Challenges and Objectives

The Electoral Commission needed advertising that would increase awareness and get people to vote in the 2007 Scottish elections. The voting system was so complicated however, that a handful of other agencies pitching for the project got it wrong in their submissions. When…


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A Digital Strategy for Early Learning

Scottish Government // 17th October 2011

Challenges and Objectives

The Scottish Government’s Early Years strategy reflects a radical change in thinking. New evidence shows that the years between 0 and 3 in a child’s life are the most important in terms of physical and mental development – and that public intervention at…


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Guiding the Market Leaders

PriceWaterhouseCoopers // 17th October 2011

Challenges and Objectives

At the time, much of PwC’s consulting operations had been sold to IBM, so the client was looking for a memorable campaign which showed real understanding of recruitment and leadership issues. We would also need to consolidate their position as a leader in the field…


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Accredited Name

CFA // 17th October 2011

Challenges and Objectives

How do you persuade investment professionals to take 3 years of notoriouslydifficult exams in order to get three letters after their names? Originallycalled The Association for Investment Management and Research (AIMR), theCFA wanted to position itself as the only…


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A Fresh New Look for a Nimble Giant

Anderson Strathern // 17th October 2011

Challenges and Objectives

We were tasked to come up with a new corporate identity which would be used as an umbrella to market ‘Anderson Strathern the Solicitors’. An adaptable style was needed to enable marketing of the different individual services. Differentiation between service…


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Weathering the Media Storm

The Scotsman // 17th October 2011

Challenges and Objectives

In the last dozen years, the Scotsman has been forced to weather a constant storm in the media markets. Intense competition, price cuts, the English newspaper onslaught and the irresistible rise of online media have created challenging conditions for Scottish newspapers.…


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Taking Century into the 21st Century

Century Radio // 17th October 2011

Challenges and Objectives

At the time, John Morgan was one of the North East’s top broadcasters – specialising in an addictive mix of wry humour, outspoken views and music to a loyal morning audience. Under his real name, John Myers, he was then Managing Director of the newly-formed…


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Breaking the Marketing Mould

Scotland On Sunday // 17th October 2011

Challenges and Objectives

To ensure the success of SoS, the title needed a blend of smart editorial and savvy promotional marketing to defend itself against the better-established ‘UK’ Sundays. As Scotland on Sunday is a quality Sunday broadsheet, our job was to attract a clued-up,…


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Passport to Promotional Success

Expedia // 17th October 2011

Challenges and Objectives

Expedia.co.uk is one of the most successful travel sites in the UK, and one of our tasks was to drive people to the site for their seasonal sales using a variety of promotional ideas. The company was looking for original ways to increase traffic to their website and to…


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Passionate About Music

Perth Concert Hall // 17th October 2011

Challenges and Objectives

When Perth Concert Hall opened, the town was not renowned for its vibrant cultural life. The challenge was to create a campaign that was accessible to all ages and also appeal to people who may never have set foot into a theatre before. We needed to communicate to the…


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Looking after a National Treasure

Glasgow Museums // 17th October 2011

Challenges and Objectives

Glasgow City Council had been planning an overhaul of its much-loved museum for a while, but the vast scale of the refurbishment wasn’t widely known amongst the city’s residents and visitors. Our challenge was to inform people of the facts while advertising its…


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Mass Appeal

The Royal British Legion // 17th October 2011

Challenges and Objectives

Our research revealed that people buy a poppy for very different reasons and, for most, supporting The Royal British Legion is not the most important of them. For many buying a poppy is an act of remembrance, for others an expression of national pride, and some buy their…


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Promoting Scotlands Wellbeing

NHS // 17th October 2011

Challenges and Objectives

Making public health issues palatable to a wider audience is always a challenge. The fine line between preaching and teaching can be a tricky one. At the Gate we have been asked to handle a variety of complex and sensitive issues in a way that would make the public sit up…


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Changing Minds

Scottish Government // 17th October 2011

Challenges and Objectives

One in 4 people have mental health problems. The vast majority recover, but there’s complicating and disturbing factor – a person with a mental health issue is 3 times more likely to be harassed by other people. In response, the Scottish Government launched See…


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A Global Strategy for an Investment Giant

Franklin Templeton // 17th October 2011

Challenges and Objectives

Franklin Templeton was one the world’s biggest global investment specialists, managing funds in excess of £100 billion. However, investing in stocks and shares is widely regarded as a risky business, and Templeton were seen as a high quality, but high-risk…


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Financial icons

Scottish Widows // 17th October 2011

Challenges and Objectives

The Gate won the pitch for Scottish Widows, who were looking for a major brand relaunch. As with any long-term financial product, customers often find them daunting, so the key message was to reassure them that they would be in safe hands with a company that they could…


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Responsible Lending, Responsible Marketing

National Australia Bank // 17th October 2011

Challenges and Objectives

The Clydesdale and Yorkshire bank wanted to grow their B2B operations aggressively, but that didn’t mean our tactics should be aggressive. We were tasked with coming up with a communications strategy, brand development and a range of marketing materials which…


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Changing Behaviours in the Irish Energy Market

Airtricity // 17th October 2011

Challenges and Objectives

For many years, the Irish market had been dominated by two semi-state companies, ESB and Bord Gais. At the time, the Irish economy had gone into freefall, and people were becoming wary of big business. This brought us two challenges. 1. Convince a market unfamiliar with…


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This is not just energy - this is M&S Energy

SSE // 17th October 2011

Challenges and Objectives

As part of their Plan A initiative, M&S were keen to take on environmental responsibility throughout the company. As well as introducing eco features and energy efficiency measures in its stores to reduce their carbon footprint, M&S wanted an energy partner who…


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The Energy to Succeed

SSE // 17th October 2011

Challenges and Objectives

When we won the pitch for Scottish and Southern, we were asked to develop Betterplan, a groundbreaking energy reduction product that encouraged customers to save energy using a monitor and cashback incentives. Since then we have been tasked to produce creative and contact…


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The Tools to Succeed

Scottish Government // 17th October 2011

Challenges and Objectives

DtS needed to reach out directly to young people and inspire them to be successful in business, without patronising or alienating them. Our challenge was to create a series of classroom resources – in print, video and online form – that would be both fun and…


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Making Academia Accessible

Glasgow University // 17th October 2011

Challenges and Objectives

Academic papers tend to be fascinating– and also a little too thorough to be easily understood by the general public. Our challenge was to present this hard- hitting and groundbreaking research in a way that would appeal to a larger audience. We needed to find a…


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Bringing Road Safety to Life

Scottish Government // 17th October 2011

Challenges and Objectives

The Scottish Government aims to cut road deaths in Scotland by 40% by 2020, and The Go Safe with Ziggy campaign was an attempt to talk to young children about the serious issues surrounding road safety. This was to be done in an entertaining way which would appeal to kids…


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Simply The Best

Belhaven // 17th October 2011

Challenges and Objectives

With Belhaven, we knew that we had an innovative, quality product and a brand was that was already trusted and liked by its existing audience. At the time, Belhaven had a modest and consistent level of activity, with 5% of the market share. Our task was to develop its…


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Revitalising Traditional Malts

Inver House Distiller // 17th October 2011

Challenges and Objectives

Although this was undoubtedly a high quality product, brand awareness was low. We were tasked with inventing a new positioning for Old Pulteney which would give the brand its own unique niche in an overcrowded market. Inver House were also looking for a way to get their…


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Bowmore - Challenging Tradition in the Malt Whisky Market

Morrison Bowmore Distillers // 14th October 2011

Challenges and Objectives

Bowmore is a sophisticated, smoky whisky from the island of Islay. When The Gate were approached to create the campaign, the large supermarket multiples were not distributing it, and there was a significant threat of de-listing. Bowmore needed to build volume and market…


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Play Talk Read with Children

Scottish Government // 11th January 2011

'Early Years' is a key policy area for the Scottish Government. We developed the digital strategy for 'Play Talk Read' with well-evidenced help and advice for parents and simple navigation. In this modern TV-obsessed era, some young parents just aren't sure how to play with…


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Mum's Friend

See Me // 1st January 2009

The Gate launched Scotland's ground-breaking campaign to counter the stigma of mental ill health in 2002. Since then, the campaign has been recognised for its consistent innovation and effectiveness - and for the sensitive way that difficult subjects have been


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TV Advertising

The Scotsman Publications // 1st March 2010

The Gate have been retained by Scotsman Publications for over 14 years, working with them to develop and implement campaigns to support both brand development and sales of the groups three titles, The Scotsman, Scotland on Sunday and Edinburgh Evening News. The work that we do is above the line…


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