Peter founded The BIO Agency in 2006, bringing together pure-play digital experts to create digital change. It’s now 150-strong and one of the UK’s most successful transformation agencies.

Peter champions CX-led, results-driven experiences for both consumer and B2B brands. His key strength lies in building his vision on a strategic understanding of consumer behaviour and desires, in order to deliver transformative new products and services.

With regular appearances on the BBC and CNN as well as a role in advising the UK Government, Peter’s rising reputation as London’s go-to digital expert has seen his business enjoy rapid growth in recent years. In 2018, Econsultancy accredited him as The Most Influential Person in the digital industry.