Following a degree in media and communications, Sarah started her PR career in 1996. For the past 12 years she has been working in PR consultancy, latterly helping to launch and grow Tangerine PR.Sarah has worked on leading worldwide brands such as Panasonic, Manchester United Plc and Mercedes Benz and has a particular passion for the retail sector. She also has strategic and practical experience in the crisis and issues management arena.As a Board Director of Tangerine, Sarah has been instrumental to its growth and is currently heading up the thriving Consumer PR team.