Named Northwest Businesswoman of the Year 2010, Sandy started her marketing career 20 years ago, moved into PR consultancy five years later and launched Tangerine in 2002.Sandy specialises in helping companies prepare for and handle crises and, during her career, has promoted and protected some of the world’s leading brands.As well as Tangerine, Sandy runs two job creation programmes – Manchester Masters and Creative Break – and is Vice Chair of the Community Foundation for Greater Manchester. She is also a North West Ambassador for Women’s Enterprise and a National Ambassador for Apprenticeships, and she chairs the Public Relations Consultancy Association in the North West.