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UK Directory 2014

Price : £55

The UK Directory 2014 is RAR's comprehensive guide to marketing services companies that have been recommended by their clients. The directory lists all recommended agencies alphabetically but also allows you to search for agencies by region and by the disciplines they are recommended for. There are also agency profiles and case studies.

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RAR Top 100 2013

Price : £160

This is the most comprehensive study into marketing agencies outside London. As such this 130 page report is a vital guide to the fitness of individual businesses and the geographical regions outside London.

The report only ranks those agencies which have been highly recommended by their clients for delivering outstanding customer satisfaction. The results are then determined by a set criteria based on profitability, growth and efficiency.

With all the details behind the Top 100 rankings, this report is the only way to get a broad understanding of the agency market outside London.

If you're an agency use this report to:

  • see where your competitors ranked across six financial performance indicators including turnover growth, turnover per head and gross profit
If you're a client, use this report to:
  • Ensure you plan your 2014 digital campaigns with the best agencies in the business


If you're a supplier to agencies, use this report to:
  • target the most profitable agencies in the business, prioritise your investments and align your future strategy

The RAR Top 100 is essential reading for those looking to appoint an agency or to assess the competition. Purchase your copy today!

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RAR & The Drum's Digital Census 2013

Price : £295

RAR and The Drum's guide to the UK digital industry in 2013.

It contains profiles of over 180 agencies, including many RAR-recommended agencies, as well as analysis of the financial performance, client feedback and peer review of 172 digital agencies. 240+ pages, delivered in pdf format.

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RAR Brand Manager's Book 2013

Price : £8.99

This is a guide to choosing and managing agencies and is specifically written with brand manager level marketers in mind.

Senior Marketers From some of the UK's leading brands have contributed their views on what is important in agency relationship management.

It's written by Steve Antoniewicz of RAR and Stephen Lepitak of The Drum magazine with contributions from Microsoft, DFS, BskyB and Sage amongst others.

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UK Directory 2013

Price : £45

The UK Directory 2013 is RAR's comprehensive guide to marketing services companies that have been recommended by their clients. The directory lists all recommended agencies alphabetically but also allows you to search for agencies by region and by the disciplines they are recommended for. There are also agency profiles and case studies.

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RAR Top 100 2012

Price : £165

A 120+ page report that examines RAR's best performing businesses outside London.



Ideal for:

  • Marketeers looking for an agency outside London or wanting to gain a better understanding of agency businesses
  • Agencies
  • Suppliers to agencies

The RAR Top Agencies Outside London Report will help you to understand the shape of agencies' businesses:

  • How much are they turning over?
  • Are they growing or shrinking?
  • Does their turnover per head of staff show them to be more or less efficient?
  • How many staff do they have and is this more or less than last year?
  • What new clients have they gained recently?
  • How are they developing their client offerings?

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RAR Top 50 London Independent Agency Report

Price : £125

A 61-page report that examines RAR’s best performing non-network businesses in London.

(PDF - 3MB download)

Ideal for:

  • Marketeers looking for an agency in London or wanting to gain a better understanding of agency businesses
  • Agencies
  • Suppliers to agencies


The RAR Top London Independent Agencies Report will help you to understand the shape of agencies’ businesses:

  • How much are they turning over?
  • Are they growing or shrinking?
  • Does their turnover per head of staff show them to be more or less efficient?
  • How many staff do they have and is this more or less than last year?
  • What new clients have they gained recently?
  • How are they developing their client offerings?

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RAR Awards Winners' Book 2012

Price : £12.50

Which marketing agencies get the best feedback from their customers?

That’s what the RAR Awards sets out to find each year.

There are over 11,000 ratings of agencies on the RAR database and each year in February we download them and find out which agencies are best-rated by their customers.

The book sets out the findings of the awards, identifying the top ten highest rated agencies in each of the categories, and divides the contenders into smaller agencies (up to 30 staff) and larger ones.

The tables in the book show you:

Top-rated agencies by marketing discipline p10-11
Top-rated agencies for service p13
The top ten agencies in the awards p15 & p17
Results by agency p18-23
Profiles of category winners p24 onwards

We’ve also included an article “How to have a long and happy relationship with your agency”, written by Richard Hayes, former marketing director of Warburton’s and our speaker at the awards presentation event.

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RAR's Top 50 London Independent Agencies - Executive summary, as featured in The Drum

Price : £29.50

A pdf excerpt from the RAR Top London Independent Agencies report which includes the Top 50 agencies league table plus a summary of information about each of the top agencies.

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UK Directory 2012

Price : £25

The UK Directory 2012 is RAR's comprehensive guide to marketing services companies that have been recommended by their clients. The directory lists all recommended agencies alphabetically but also allows you to search for agencies by region and by disciplines they are recommended for. There are also agency profiles and case studies.

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RAR Top 100 2011

Price : £29.50

This report, produced in conjunction with The Drum, is a snapshot of the best agency businesses in the UK outside London.

We're looking here at how profitable agencies are, how well they are growing and how efficient they are in terms of turnover per head of staff.

The Top 100 doesn't look at which are the most highly rated by clients (that will be done in the RAR Awards in the spring) but rather at which agencies are the strongest businesses, an important consideration for clients who are considering committing their budgets.

This 40 page report analyses the agencies that made the league and gives each of them a chance to say a bit about themselves.

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The Little Book of Great Agencies 2011

Price : £7.50

The Little Book of Great Agencies is based on a swatch book. It gives information on which agencies are recommended across various disciplines in a handy, easy-to-use format.

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UK Directory 2011

Price : £25

The UK Directory 2011 is RAR's comprehensive guide to marketing services companies that have been recommended by their clients. The directory lists all recommended agencies alphabetically but also allows you to search for agencies by region and by disciplines they are recommended for. There are also agency profiles and case studies.

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RAR Awards Winners' Book 2011

Price : £12.50

The Winners' Book does just what is says on the tin - it profiles the winners of the RAR Awards (for top client ratings) in 2011. The awards results are presented to show which agencies were finalists for what and which agencies were best in each discipline. Categories include 'Best value for money', 'Best effectiveness', 'Best for design' etc.

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RAR Financial Services Report

Price : £14.99

Published in November 2010, this publication examines the issues in financial services marketing and profiles recommended agencies with specific financial marketing experience.

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RAR Top 100 2010

Price : £75

Published in December 2010, this report ranks the top RAR agencies outside London in terms of business strength and growth. It contains profiles of all of these agencies. It also examines the top spending brands by region outside London.

Price : £3575

As an RAR Platinum member you will have all the benefits of the Profile membership plus participate in all our offline promotional activity. Contact our team to organise your entry in the annual directory, summer book and your awards tickets.

Price : £1495

All inclusive membership package for those who want to maximise the profile they achieve from being recommended - both independently and through fully utilising the information available to potential clients searching on the RAR site - and use the research feedback to gain a better understanding of their performance.

Price : £795

For those committed to gaining the most from RAR by providing additional information to clients searching on the RAR site and through promoting their recommended status independently.

Price : £450

For those who want to increase their opportunities on the RAR site, giving improved information to clients searching the site.

Testimonials

[The Brand Manager's Book] was a really interesting read and gave practical, sound advice for working with agencies to get the most out of them, which we appreciated hearing/seeing come to life in the case studies.

- Tammy Charnley, General Manager of Marketing, Suzuki GB
I like receiving the RAR books since it's helpful to have recommendations from other clients. They are great for staying in tune with who's doing what on the agency scene and I always keep them as a reference guide.

- Kathy Schneider, Channel Marketing & Programs Director for Europe, DELL
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