John Shepherd (Client Partner)

John Shepherd

About

An experienced Client Partner, I oversee an Account Management team who deliver Total Performance for cross-industry clients including Financial Services, BioTech, Publishing, Fashion, Consumer Goods, Insurance, Travel, Health and Fitness, Energy, Gaming and Household Goods.

We partner with our clients across the entire range of digital marketing services. From identifying audiences and targeting them through digital touchpoints, to creating and developing the experience users are served on digital platforms. Then through to getting consumers to our clients digital estate, converting visitors through it and organising ongoing marketing to customers, while modelling their behaviour to feed back into our targeting.

I have experienced first-hand the digital transformation of media, both as a marketing professional and a consumer.  I served a marketing apprenticeship, moving through the ranks of TV airtime trading before taking up my first digital marketing role in 2008 and have worked with brands to maximise their utilisation against all digital touchpoints since.