My career in digital analytics began in 2008, at findaproperty.com.  As their first digital analyst, I developed a passion for web analytics, consumer research and all things data.

I then moved to Friday Media Group where I set up a web analytics and conversion optimisation function, from scratch, to service a portfolio of 75 websites. I was also responsible for creating the strategy to acquire traffic, and grow conversion rates, across the portfolio.

I’ve been part of the RocketMill team since 2017, helping to grow our Data and Insight offering to clients. I currently head up our marketing analytics team which helps our clients to leverage data and technology, and make effective use of data to enhance their marketing performance.