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Full service digital and offline media buying. Creative services framework.
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Full service media buying and digital marketing.
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Creative, digital and media agency.
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Digital strategy, delivery and optimisation to secure new users of the Met Office's world leading weather app across iOS and Android.
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Full service media planning and buying, digital marketing strategy and advertising.
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Supporting ticketing and brand awareness campaigns for key visitor periods throughout 2019
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Providing digital marketing and advertising support to attract visitors, drive ticket sales, and support the launch of new summer exhibitions
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Providing specialist student recruitment marketing support and Open Day digital advertising campaigns for FE technical college
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Specialist education marketing services delivered across central University and faculties, including domestic and international recruitment for Business and Medical Schools
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Digital marketing agency. Creative services framework.
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Full service marketing, creative, digital and media buying.
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Integrated media planning and buying, digital marketing.
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Paid social media advertising and management of Google Grants activity.
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Management of Google Paid Search activity.
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Getting people back on their bikes for fun The Brief: After considerable investment in a stunning network of cycle ways and footpaths Devon County Council were eager to let people know just what was available on their doorstep. Our Solution: Under the battle cry of Enjoy the Ride, we developed a series of beautiful short films that contrasted the joy and magic of a journey made by bike with a copyline that plays on the dull monotony of a car journey. Lasting no more than 15 seconds the films encouraged people to get out and Enjoy the Ride. Using social media we targeted older couples, families and young adults with 8 short films. On Travel Devon's website we developed an animated infographic that gave lapsed cyclists access to all the help available to encourage them back into the saddle.
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A new brand for a new kind of finance The Brief: Folk2Folk approached RH in 2015 for help to: evolve their brand, create a new website and marketing collateral, and develop advertising to support a national growth plan. Our Solution: RH developed and continues to build a suite of marketing collateral for Folk2Folk; from leaflets and stationery, to adverts and exhibition materials. RH's conducted extensive media research and planning which has formed the backbone of a rolling national media advertising campaign, delivered across multiple online and offline platforms. Additionally, RH has been instrumental in supporting a phased roll-out of new branch openings in the UK. Identifying and buying local and regional media, as well as creating bespoke advertising materials and collateral to support the branch launches.
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Brand Identity The Brief: Independent, Salcombe Brewery approached RH to help with an extensive re-brand and launch project, after acquiring Quercus Ales. They wanted to signify to customers and traders the acquisition, a change of management and brewery team, improved product recipes and new product ranges, by launching under a new name - The Salcombe Brewery Co. Our Solution: RH felt it was important for the new brand to have a memorable, unique identity that was closely associated with its location in the South Hams and the beautiful natural environment. After undertaking a branding workshop, where we explored the core values of the new brand we developed several creative routes before settling on the Seahorse device, which was inspired by a rare species that lives in the coastal waters of South Devon. Subsequently we developed brand guidlines, a suite of assets as part of a brand tool kit, point-of-sale and packaging. Salcombe Brewery soft launched its new brand identity to their supply chain and distributors in the summer of 2016, with a full PR launch planned for April 2017, coinciding with the opening of a new state-of-the-art Brewery, shop and visitor centre. Since the soft launch The Salcombe Brewery Co. has reported increased sales as a direct result of their new brand, POS, advertising and promotional collateral. Impressive sales in the first quarter after the brand identity rollout saw: cask sales up +87%, bottle sales up + 57%, and a total sales increase of + 76.5%. The Salcombe Brewery Co. saw significant increases in its customer base across all sections of its business - trade, cask ale and bottle customers. Success has been so great in fact, that the brewery is currently producing to its full capacity and is unable to increase growth further until the business moves to its new site. "Licensee feedback is tremendous - they understand the power of the Salcombe branding! Local consumers who were very cynical about Quercus are being won over by the new branding and recognise the Seahorse / Salcombe connection. Visitors clearly recognise and purchase for consumption when on holiday and also take away bottles for presents as well." Tim McCord, The Salcombe Brewery Co.
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Rebranding a unique school for unique pupils The brief: Exeter Mathematics School (EMS) is an Ofsted Outstanding, state-funded 6th form specially designed for young people who love maths, physics and computing. They approached RH with a view to rebranding their logo and website to reflect the actual educational experience students would have when enrolled. Our solution: After conducting extensive research amongst staff, stakeholders and students we developed a logo that took its inspiration from fractals, a fundamental mathematical principle, which hints at the infinite possibilities offered to the students. The bright colours and energy reflected in the logo were carried over onto the website and so marked a fundamental shift from the old staid brand.
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Home insurance campaign The Brief: Cornish Mutual is a South West insurance company with its roots going back over 100 years. Working mainly with the farming community they wanted to expand into the domestic home insurance market. At the same time they wanted to undertake a major brand refresh. Our Solution: Working closely with the client we developed several new campaign approaches, which we took into extensive research and subsequently developed into press, radio and online advertising. The language and imagery we developed for the consumer campaign was subsequently used to form the backbone of the new website we also designed and built.
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Grabbing the reins of a unique career opportunity The Brief: RH were approached by the University of Liverpool to help promote its new and unique Thoroughbred Horseracing Industries MBA programme. The THIMBA is the only masters-level qualification in the world to be delivered through an exclusive partnership with Britain's Horserace Betting Levy Board and the British Horseracing Authority. It is a truly unique MBA programme designed especially for individuals wishing to develop high-level leadership and managerial skills specific to the horseracing industry. Our ongoing work with the British Horseracing Authority, the UK's governing body for the horseracing industry, and it's training body Careers in Racing made us ideally placed to provide the University detailed audience insight and channels which would help drive recruitment for their programme. Our Solution: RH reviewed our planning resources and identified targeting criteria for horseracing and sports management professionals. In consultation with the British Horseracing Authority, we also established how Careers in Racing data in CRM data could be harnessed to improve uptake of the THIMBA from individuals already working within horseracing. From here we developed a recruitment strategy to increase awareness of the new THIMBA programme and drive interested leads to the University of Liverpool website. Data-drive Social, Programmatic and Remarketing activity resulted in a 500% increase in web traffic for the programme and sustained growth in engagement with the course. We have now worked with the University of Liverpool to deliver three cohorts on to the THIMBA programme.
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Somerset & Exmoor Branding the Wild West as a place for action The brief: Somerset and Exmoor is a region that has much to offer the adventurous holidaymaker, an area rich in activities and thrills. Unfortunately, not many know this and so Somerset County Council asked RH to develop a campaign that not only marks out the region but also gives people reasons to visit. Our solution: To raise the profile of the region we christened the area 'The Wild West'. This highlights the unspoilt, untamed, nature of the area, in a fun exciting way. The name, coupled with striking imagery and copy lines that evoke the American Wild West has produced an evocative and memorable set of posters, online ads and films.
