Giles deals with ‘effectiveness’ on a number of levels: helping clients make commercially sound decisions, reviewing the results of our work and monitoring how we run our own business.A Founding Partner of Purpose, Giles was also a founding partner of Reef Design Management building a very successful business over 13 years - prior to merging with Purpose. Giles has formerly worked in marketing specific roles and holds a good understanding of the ‘bigger picture’ that confronts clients.