Agencies that achieve recommended status have an independent quality mark which can give them competitive advantages. They can also utilise the feedback from their clients via RAR to boost their marketing efforts and to help them manage their businesses.
Recommended agencies:
- Feature free at a basic level in relevant search results on the website
- May be put forward for client briefs through our consultancy service
- Are featured free at a basic level in a range of promotions to clients
- Raise your profile by appearing in client searches online and in our publications
As a business, it makes sense to make sure your agency name is appearing in front of clients as much as possible. Since RAR is all about matching clients with the best agencies to match their needs, we are consistently promoting RAR member agencies. So we are working on your behalf at raising your profile.
Here is some more detail about the kind of things you can do with RAR. Some of these benefits are paid for but many are free.
- Put the RAR logo on your marketing materials as a quality marque
- Display the RAR certificate in your office to demonstrate to visitors and staff how highly you are thought of by your clients
- Talk about your RAR status in pitches to prove to your potential client that you have great references gathered via an independent third party
- Differentiate yourself from your competitors
- Appear in online searches on the RAR website (there are 3,500+ per month)
- Give clients information about your agency and experience online, drawing them in to include you in their pitch (there are four levels of membership that determine how much information clients see about you)
- Access a summary of your ratings and your client comments via your agency ratings report and you'll have the equivalent of a mini-market research process
- Hook a campaign on the client feedback you've got via RAR & the fact that clients can verify your feedback via RAR gives you added strength
- Be included in industry-specific or other reports that we create to send to clients
- Be eligible to be considered for the RAR Awards for the top-rated agencies
- Have the chance to be included in features run by our media partner The Drum that are exclusive to RAR members
- Be in the running to be put forward for client briefs run through our consultancy service
Full membership details
