International Paid Search Expansion Doubles Revenue Driven by NMPi

NMPi
Luisa Via Roma
Fashion
4th Dec 2015
Data Strategy
Innovation
Paid Search & PPC

 

Objectives.

Prestigious luxury brand Luisaviaroma have a long established history on the Italian fashion scene. The company has been selling designer clothing and accessories for 85 years. In 2004, Luisaviaroma broke into the American, Canadian, English, German, Spanish, French and Russian markets.  In addition to their expansion into Europe, they wanted to further drive international online sales with paid search on a performance model.  

 

Strategy.

NMPi went live in six markets on Bing (America, Canada, United Kingdom, France and Germany) and on Yandex in Russia. Then using our proprietary technology, Stellar, our analysis identified over 35 further top territories lacking exposure, and also pin-pointed areas with language gaps within the Google search space.

NMPi then approached Luisaviaroma with this market analysis, and after approval began covering these 35+ territories on Google. We were then able to transfer our learnings from Google to Bing improving campaign performance and revenue.

 

Results.

This campaign yielded significant results for Luisaviaroma driving a 100% increase in the revenue driven by NMPi year-on-year. The 35+ territories we identified through our technology accounts for 47% of all current revenue NMPi drives for Luisaviaroma.