Peter is Managing Director and co-founder at Nice Agency, heading up Technology & Operations. Peter has worked in the technology sector for over 15 years, with his experience spanning architecting, designing and delivering rich, first class cross-platform digital experiences for the enterprise and consumer markets including financial, media and telecoms clients, before co-founding Nice in 2009 with Ryan Hall. Peter's joint-leadership has seen Nice acquire and deliver successful mobile-first digital experiences for Flybe, Ticketmaster, The Independent, RTE, a project that won a BIMA Award in 2015, and more. The past year has seen Nice fully integrate with Karmarama, pursuing a much closer relationship, collectively winning new accounts and additionally being appointed Group CTO. Peter’s knowledge and technical drive has led to Nice becoming a well-known and respected player in the mobile industry.