InterPublic Group (IPG) and Creston have been named as the Holding Companies of the Year in their individual categories by the Recommended Agency Register (RAR) Awards 2016. 

IPG was named as Holding Company with £1bn + Turnover while Creston won the corresponding category with less than £1bn Turnover. The Grand Prix winners for this year were TMC Strategic Communications (Under 40), St Luke’s Communications Ltd (40-99) and TBWA (100+).

The RAR awards are based on client recommendations and reviews of their agencies, with satisfaction scores used as a measurement for success. Client ratings are collected for criteria such as creativity, effectiveness, strategic thinking, client service, etc. 

Said Steve Antoniewicz; MD of the RAR: “The response from agencies and brands this year has been incredible. The finalists and winners deserve huge credit for their achieving superb levels of performance and satisfaction for their clients. 

“These awards continue to be a real indicator of the most trusted agencies, not just in the UK but now internationally. Congratulations to everyone and special mention to our Grand Prix winners and to IPG and Creston who have proved a high level performance right across their groups.”

Other category winners announced included Design, Events, Media Buying, Advertising and Brand Strategy among many more. 

Full list of winners from the RAR Awards 2016 can be found here.

RAR Digital Awards 2016 take place on the 16th June 2016. Full list of finalists can also be found here.