The keynote speaker at this year’s RAR awards has been confirmed as one of the industry’s leading marketers, Pete Markey from RSA Insurance.

As the CMO for the global insurance business RSA, Markey is responsible for a marketing budget of over £20 million and knows more than a thing or two about effective client agency relationships. His work includes the famous Morethan Freeman campaign with VCCP, he leads RSA Marketing centre of excellence, is a fellow of the Marketing society as well as former Marketer of the Year at the Drum marketing awards.

Markey said "I'm delighted to be speaking at the RAR awards in April. For me, these awards are really special, because they showcase the very best agencies through the eyes of the client. The RAR awards provide clients like me an important insight into agency performance. Plus for the agencies who are shortlisted, it’s recognition they can deliver for clients consistently across all agency functions."

Steve Antoniewicz MD of RAR said ‘it’s great to have a marketer of Pete’s caliber addressing our audience at this years’ awards. Pete’s track record of getting the best from agencies speaks for itself. He’s a champion of the customer experience in his own business, so he’s very well qualified to speak on the evening when we recognise those agencies delivering a great client experience”. 

The RAR awards ceremony takes place on the 23rd of April at the Marriot Grosvenor Square, London. To purchase tickets visit http://www.recommendedagencies.com/rar-awards/2014/tickets/

Agencies wishing/ to enter the first RAR digital awards in June should upload references before 15th April more information here http://www.recommendedagencies.com/digital-awards/agency-information