The RAR Awards for best-rated agencies is now launched for 2013. Based on all of the ratings collected in the 12 months up to 14th February 2013, the awards are unique in that they are based on the feedback that brand owners give about their agencies. 

Given that the marketers in the brand companies are the ones paying for the services and seeing the results, these awards give one of the best insights into which agencies excel at what they do.

The categories are based on the characteristics that agencies are rated on through RAR: creativity, client service, effectiveness, on-time, on-budget, strategic thinking and value for money. There are also categories for the full range of marketing disciplines, from events to digital to PR.

The results are publicised to marketers across the UK through coverage in The Drum and the distribution of the winners’ book. Winning agencies are also highlighted on the RAR website. 

Diane Young, director of RAR comments, “The Awards are now in their fourth year, with agencies competing to gain a finalist spot which will give them a unique endorsement of their skills in the eyes of the clients. At RAR we are focussed on helping brand owners to source marketing agencies in the best way possible, and the awards is one of the methods we use to highlight the agencies that come very highly recommended by their clients.”

More information on the RAR Awards can be found here.