A complete digital rebrand for Independent Vetcare

MMT Digital
Independent Vetcare
Business to Business
1st Jan 2018

“Working with MMT Digital has been extremely successful and the scalable, multi-lingual platform they have delivered will allow us to elevate our digital offering with a consistent brand across our international group of 600+ veterinary practices. The ease with which MMT have fitted into our team and understood our business objectives has allowed us to work in close collaboration to create a digital solution that achieves digital excellence across our business. We look forward to our ongoing partnership as we continue on our digital transformation journey.”

Paul Hardwick, Digital Marketing Manager

The results

+70 websites launched to date                                                                                                    75% increase in organic search traffic                                                                                        400% increase in website traffic       

The challenge   

Transform the web presence of this international group of veterinary practices (potentially 750 sites) to communicate consistent brand values while allowing each practice to convey its own individual personality.

What we did           

We delivered a scalable, multi-lingual platform that allows each practice to customise its site based on its own offering via an easy to use template. The template also supports multiple languages as long-term plans involve a roll out across Europe.

We introduced a fresh new design to bring the brand up to date and set IVC apart from its competitors.

IVC can now manage content from a central point, enabling the marketing team to roll out campaigns at a national level.

The first practice site, Purton Vets, launched successfully and we have since launched 50+ UK practice sites. Releases will continue throughout 2018, including an expansion to multiple European practices.