Simel’s systems analyst background at Santander and The British Psychological Society is invaluable when it comes to chomping through information architecture and managing complex stakeholders. In fact he has an eerie ability to spot typos or errors at a single glance, which is just plain freaky… you know, in a useful way.

Simel says he leads a dull life, which we don’t believe… although saying that he does claim not to own a single filling.