Sam is our Global Executive Planning Director and is responsible for driving the development, management and commercial application of planning and strategy — ensuring the effectiveness and quality of our work. Working across all iris agencies, territories and disciplines, he oversees a wide range of areas including consumer insight, account planning, communication planning, data and analytics, segmentation, digital strategy, direct strategy, retail strategy, measurement and evaluation. As well as heading up iris’ key retail IP pieces. Sam has worked across Sony, adidas, ING, Philips, Dairy Crest, Unilever and Sony Ericsson.