Kelda joined icuc.social (formerly Tempero) as an Account Manager in 2008, managing clients such as Nokia, Aardman Animations and Virgin Media. She moved to the role of New Business Manager in 2012, managing all aspects of inbound, outbound and new business marketing.

She currently supports the senior management team with icuc.social's marketing activities.

Prior to joining icuc.social, Kelda was Communities Editor at digital agency, Syzygy, managing online communities for Mazda.