Building a performance Engine for L'Oreal

iCrossing UK
L'Oreal
Cosmetics/Beauty
1st Dec 2016
Digital Strategy
Online Analytics/Measurables
Paid Search & PPC
Performance Marketing
SEO

1 Search Strategy. 22 Brands. Unbelievable results.

L'Oreal UK's websites saw 38% increase in visits from search in the first quarter of 2016, compared to 2015. Key to driving this growth was iCrossing's centrally created strategic framework, mapped to L'Oreal's overall business objective. Along with the overarching strategy, iCrossing developed innovative, effective, efficient projects to drive performance over L'Oreal's 22 very different brands, resulting in a 47% increase in year-on-year group revenue from search.