Just like Richard Burton, Peter spent two years working at the Co-op. They both left to be more arty. Unlike Burton, Peter started his career at IMP London where he created campaigns for Bell’s Whisky, Maltesers, Twix and Great Ormond Street Hospital. He then joined D’Arcy in the USA to work on their flagship accounts; Capital One credit cards, Cadillac and Pontiac.

Back in the UK, he became the first Art Director hired at VCCP and launched O² across Europe and ING Direct in the UK – both campaigns picked up IPA Effectiveness Gold Awards. Whilst at WAVV Rapp Collins, he created successful direct response campaigns for Tesco, Epson, Learn Direct, Strongbow and Scottish Widows.

In 2007, he joined Hunterlodge Advertising as Creative Director and has been bringing big thinking and incredible creative to clients with more passion and enthusiasm than ever before.