Neil joined Hey Human in 2008, establishing and developing the agency’s planning, innovation and data offer.  He has led and launched agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.  After over twenty years working on award-winning strategies and campaigns for big and small brands Neil believes that the real opportunity for brands are in focusing on their own behaviours, as well those of the people they want to connect with.