Mark joined Havas helia in 2014 to create our ‘New World’ approach to data analytics, which is the engine of our Smarter Art approach. He began his career in the early ‘90’s in the direct marketing department of what was then called Abbey National. With over 25m customers, it was Big Data two decades before it became a buzz-word.

During his career, Mark has been working with data to deliver business objectives across a wide range of sectors - from luxury retailing and banking to publishing and automotive. Before joining Havas he spent seven lightening years in Tech City, helping start-ups and tech businesses such as Skype, King & giffgaff, scale to become global household names.

At Havas helia Mark leads a team of passionate statistical data analysts who connect structured transactional data with unstructured digital & open source data, to create insights & models for our flagship clients - adidas, easyJet and Unilever.