Dan is Strategy Director at Impero, the agency that returns tired brands to fame and glory. They put the consumer first, disrupt category conventions and compel new audiences to love you - by whatever means necessary. 

He has a special interest in earned media, and how brands can build a place in culture through applying earned media thinking throughout the full spectrum of communications – from product development to communications and customer service. 

He began his career as a journalist and a copywriter before working as a strategist in integrated communications. This means he starts every project with research, asking the right questions of clients and consumers to generate strong insights before working hand-in-hand with creative partners to deliver content and communications that people will actually care about, rather than ignore.

Specialties: Research and insight generation Brand strategy, brand positioning and development Social media strategy, planning and implementation Copywriting Content and publishing