As the Design Principal at Else Andry is responsible for leading and delivering projects but also building the core skills of the junior team. After many years of training in pushing and animating pixels, he moved onto solving system and service design problems. Nowadays he’s often found scratching his head trying to make sense of business requirement documents, to make sure the team has the right foundation and a clear course of action.

Andry believes that users deserve the best possible experience and he will always strive to safeguard the integrity of the proposition. He will push product owners, business analysts and developers to also focus on the little things that matter. His ultimate goal is to convince everyone that MVP means Most Valuable Proposition.

KIND WORDS BY CLIENTS & COLLEAGUES

“Andry is unique in his combination of pure, unfaltering skill and flair for designing groundbreaking digital services and an ability to communicate brilliantly. In front of the client, Andry has an awe-inspiring knack for taking them along with his vision even when he may be challenging them. Time and again, Andry has created designs that have blown away client expectations, contributing massively to the success of the studio as a result”

Abbie Walsh, Managing Director at Fjord

“Andry is an inspirational design mind. He is deeply passionate about design, not just in execution terms, but in terms of its potential to transform the world and us humans for the better. Of course, this passion and focus means he can apply design thinking to very complex business challenges.“

Scott Ewings, Managing Director at Big Radical

“Andry’s an outstanding designer at the forefront of interactive media who understands how important it is to get the right balance between usability and beauty in design.“

Julie Strawson, Co-founder at Exonera