Sarah has more than 20 years’ brand design experience. She loves the buzz of the retail world and has spent most of her career specialising in the sector, working with clients like ASDA, Walmart, M&S, Boots and Pets at Home. Her retail experience covers directing brand strategy, private label packaging design and corporate communications including instore POS. Sarah is fluent in French and has a French degree from Birmingham University as well as a CIM Diploma in Marketing. When she’s not at work, Sarah’s a keen runner and devoted mum of two munchkins. Her claim to fame is that she once served Ray Winstone a pint in a night club in Birmingham, which she tells her munchkins every time he appears on TV.