A founding director of Elmwood in ?1989, Greg heads up brand consultancy. He is the creator and facilitator of Step Change™, Elmwood’s strategic tool for moving ideas forward and helping brands lead. Greg works across a broad range ?of clients including ASDA, B&Q, the BBC, the COI, Colgate-Palmolive and ICI. Outside Elmwood, Greg is a past board director of the Design Business Association and has chaired the DBA’s International Design Effectiveness Awards strategy group. Greg has a monthly column on Popsop, a blog on Brand Republic and edits Elmwood’s Daily Poke, little ‘heads-up’ messages that keep everyone inspired, wowed and occasionally kicking themselves ?for not thinking of a great ?idea first.