My professional focus is on changing behaviour – turning prospects into customers, customers into advocates and employees into ambassadors. I start with strategies that change the rules of the game. And I follow them with seductive content that targets the changes in behaviour my clients wish to see.

I have worked with many of the world's leading technology brands (both business-to-business and consumer) as well as professional services organisations, start-ups and charities among many others.

I love talking to businesses about the challenges they face and the options they have for generating standout success.