A magpie by nature, I am constantly gathering new ideas, opportunities and experiences. I bring this to my clients in my role as Creative Director, working with them to think of new ways to approach a brief, exploring what can we learn from other categories, how to create packaging that is distinctive and communicates what sets their brand apart.

In the design studio I have a hands on, energetic approach; inspiring and challenging designers to push further in their search for fresh, effective ideas.

My story

My journey as a designer started at the Somerset College of Arts & Technology, before moving to London to continue learning my craft, first at Pearlfisher, then Coleman Planet. Working with inspirational creative teams and an international client list.

I then took a role as designer at FLB (as BOS was), and I am delighted to have been part of the transformation of this business into the flourishing packaging design consultancy that BOS is today. Working with our clients first as designer, then a creative head and now as creative director, I have an in-depth knowledge of how packaging can engage its audience whether it be in store, on-line or in the home.