I spend a lot of time listening to the team at BOS explore ideas on the development of the business, clients and last but not least – individual team members. We work collectively on developing long term strategic plans which we then proactively deliver. My role involves challenging the status quo and holding the board to account to ensure that BOS lives our belief that we really are “packaging fanatics” in all that we do and say. I communicate our passions to other agencies and business contacts to ensure that they know we are the very best packaging agency in the UK.

An early background in finance and psychology has enabled me to work at board level both as a director and consultant in the marketing industry for over 25 years. I started working with the previous owner of BOS (Phil Skinner) in 2006 and helped him to retire and exit the business by facilitating a management buyout by the current owners. Since then I have worked with the Board to help develop a business that has allowed the team to indulge in their passion for packaging whilst at the same time delivering packaging solutions that engage consumers and help our clients to sell more product.

Being an avid acquirer of beautiful objects and an amateur artist I am intensely interested in design from an aesthetic point of view. I enjoy opening beautifully designed packages such as that of my iconic Apple iPhone, jewellery boxes from my favourite jeweller and even boxes of my favourite chocolates. I especially like it when my favourite brands fulfil the promises outlined on the outside of the packaging in terms of quality, price and satisfying my dreams. I keep examples of beautiful packaging because they are works of art in their own right. Being able to work with the team at BOS allows me a chance to indulge my interest in packaging by learning how packaging is put together, what works and why and to be able to learn about packaging innovations as, and when, they arise.