Tony’s experience in food and drink communications does not fully represent his dietary choices, we hope, other than the fact it is varied and that alcoholic drinks are well represented. Over many years, Tony has worked on Jacobs Biscuits, Nestle yogurts (Ski and Munch Bunch), and Hellmann's Mayonnaise - developing their ‘Bring out the Best’ recipe campaign in 2009 – the basis of which is still running today. Some great moments as well in the drinks sector, being a key part of the team who created the fabulous Peter Kay campaign for John Smiths and recently working with Coke as they seek to bring their brand to life and regain their presence in convenience retail.