A degree in Linguistics followed by a MSc in Software Engineering have given Tim a unique view of programming, with an exhaustive understanding of both user intent and how best to surface relevant information. This expertise naturally manifested itself as a career in SEO, working with Mike Nott at PartyGaming, and then launching digital agency Ayima. As CTO, Tim continues to experiment with the aim of taking the guesswork out of SEO, providing Ayima consultants with tools and data that demystify Google’s complex algorithms so they’re able to confidently advise clients on the best course of action.