With a background in IT and System Administration, Mike was an early convert to SEO, working for various Media agencies in London before heading the Search Function at PartyGaming PLC at the time of their IPO on the FTSE in 2005. The technical and strategic lessons learned from that venture fed directly to the foundation of Ayima in 2007 with his colleagues, Mike Jacobson and Tim Webb. Mike has spearheaded Ayima ever since then, never losing sight of the company’s goal to deliver top-level expertise via superior technology and exceptional talent. He is also a strong proponent of providing a flexible environment in which experts can thrive, a factor that has helped Ayima grow into a prosperous international operation and develop industry-leading solutions for the SEO community.