Hailing originally from Canberra, Australia, Mike has an MBA from University of Technology Sydney (UTS) and worked as a Financial Analyst at various dot-com startups in Sydney and London prior to heading up the analysis function for the marketing team at PartyGaming PLC. Working closely with SEO colleagues Mike Nott and Tim Webb, they soon discovered a shared ethos for problem-solving. The seeds were soon sewn for the three to forge their own path and open an agency that mirrored their personal approach to work. Mike’s goal for Ayima was to become the expert’s expert, assisting the in-house teams at big yet under-performing brands and provide a fun and intellectually challenging environment for Ayima’s staff. The company’s reputation has been built on performance – delivering solid traffic and revenues for clients.