As Global CEO of AnalogFolk I am responsible for the overall strategy, direction and growth of the independent digital network. Prior to joining AnalogFolk I founded digital transformation consultancy Serum Consulting which was purchased by AnalogFolk in 2019. Preceding this I held multiple senior roles within Publicis Groupe including European CEO of the Publicis Worldwide. I led the transformation of the UK’s broad client offering, during which the business won some of its biggest clients from the last decade. In addition to this I created and ran Publics Groupe’s collaborative called Publicis Inside. This allowed for the fusion of brand narrative from creative agencies with connected experiences enabled by technology, media and data capabilities.