The RAR Awards are unique because they are assessed by the people who really know how good an agency is - their clients! And that makes them one of the best awards to have to your name.
RAR collects 5000 client ratings each year, with clients assessing agencies on their skill at specific marketing disciplines - design, digital, advertising and so on - and also their service levels - creativity, value for money, ability to deliver on time etc. Each rating is given out of 100. Average weightings are applied so that agencies with more good ratings are scored higher than those with fewer ratings.
Each February, the ratings are downloaded from the system and analysed by the RAR team. The top-10 scoring agencies in each category are then shortlisted as finalists for the awards. At the awards ceremony in London, the winners in each category are announced.
Finalist/Winner logo for their own use in their marketing
Inclusion in the awards page of the RAR website
Finalist/Winner logo displayed on their search listings on the RAR website
Finalist/Winner logo displayed on their public pages on the RAR website
Inclusion in the Winners' Book which goes out to 3000 selected client contacts
To be considered for the awards, agencies must first become recommended by attaining at least three high customer ratings. See how to do this here.