After working for pioneering strategic marketing agency the Michael Peters Group in the USA and Canada, he moved to the UK where he acted as European Commercial Director of The Marketing Store. Jim then took worldwide responsibility for the financial, legal and tax affairs of Blue Marlin as Group Commercial Director.

Jim is also a founding partner of the UK franchise of Product of the Year, which awards innovative products from top blue-chip companies such as Unilever, Reckitt Benckiser, P&G and L’Oreal.