On the client side, he has worked at Mars, Martell Cognac (Seagram), and Safeway.

Early in his career he launched Sandeli, New Zealand’s very own version of Pret-A-Manger.

Agency side, he was UK MD at Blue Marlin, working with large blue-chip clients such as Shell, Sainsbury and Unilever, and small entrepreneurial brands like Ella’s Kitchen and Kettle Chips.